We are specialists in complex online marketing and marketing strategies.
In our professional team you will find PPC and SEO consultants, and other marketing specialists.
Find out from our case studies how we have helped our clients achieve their goals and gain new customers.
We are specialists in online marketing. In our professional team you will find PPC consultants, CRO / UX consultants, PR managers, social media managers, e-mail specialists, SEO consultants, link builders and copywriters.
Our main goal is to boost your profits—so we focus on measurable business results, not complicated, overpriced analyses.
PPC campaign management and advertising
We will provide you with effective management of PPC advertising for search engines and social networks Facebook / Instagram. Our management will reduce your total click costs and conversions (e.g. when shopping in an e-shop or ordering services) and bring you more relevant customers interested in your products. One specially assigned consultant will be involved in your campaign at all times while maintaining an overview of everything. Through continuous optimization, the campaign will find out where you are wasting money (clicks) and where you can earn more.
Campaign management effectively manages the resources invested in PPC advertising.
Thanks to the reports, you will always be in the picture and know what is happening with your PPC campaign and how it is doing.
Certified professional management will reduce your costs per click.
We specialize not only in PPC advertising but are also an authority in the field.
We will provide you with effective PPC advertising management for search engines and for social media Meta, LinkedIn, TikTok. Our management will lower your overall costs and improve conversions (e.g., purchases in an e-shop or leads), bringing you more relevant customers who are genuinely interested in your products. One dedicated consultant will work on your campaign at all times, while keeping a clear overview of everything. With continuous optimization, we’ll uncover where you’re wasting money on ineffective ads and where you can earn more.
Campaign management ensures that the resources invested in PPC advertising are used efficiently.
Thanks to regular reports, you will always know what’s happening in your PPC campaign and how it’s performing.
We don’t just manage PPC advertising—we’re also a partner with a rich experience in the field.
Why choose PPC Profits to manage PPC campaigns
- We’re certified to manage Google Ads campaigns.
- See the positive trends since the first month.
- Effective management of PPC advertising will reduce your costs and increase demand for your services.
- We’ve been managing PPC campaigns for over 18 years. We stay on top of industry updates and work with modern tools.
- You’ll have transparent, unlimited access to your ad account at all times.
- On top of that, we’ll keep you informed throughout the month on how we’re delivering on the agreed strategy and goals.
- A detailed monthly report with a clear breakdown of the work completed is standard.
- We always approach optimization holistically—we’ll also advise you on how to improve your website for higher conversions, how to work with ad texts more effectively, and how to evaluate performance in Google Analytics.
- We review your budget and cost per click daily to keep them as low as possible. This includes pausing underperforming ads and prioritizing the ones that deliver results. We also handle tagging and linking with Google Analytics.
- We’re constantly looking for new opportunities to increase your profits.
PPC audit and strategy
Not happy with how your PPC ads are performing? Paying too much for each conversion? We’ll review your current campaigns and recommend clear, practical steps to bring your cost per conversion down.
- We check whether your account is structured properly.
- We assess your keywords and uncover new opportunities with strong potential.
- We verify that conversion tracking and remarketing are set up correctly.
- We review ad copy quality, CPC bids, and much more.
Why choose PPC Profits for a PPC audit?
- We’ll assess your campaign’s true potential.
- We’ll propose higher-performing landing pages.
- We’ll check whether your ads are relevant and aligned with what people are searching for.
- We’ll review your keyword strategy, including negative keywords.
- A PPC audit can save you thousands on pointless clicks. Within a week, you’ll know exactly where your budget is being wasted—and where there’s room to increase revenue.
- The audit comes with no obligations and no hidden conditions.
The PPC audit evaluates the overall status of the campaign in several steps:
- Potential – Does your advertising still have room to grow? Can you earn more, or is there space to cut costs?
- Relevance – Are the right ads showing for the right keywords, so you attract the right people?
- Budget and cost per click – We check whether you’re limited by budget anywhere and how to get the most out of what you’re spending.
- Negative keywords – We review whether they’re set up correctly and blocking irrelevant searches.
- Landing pages – Do users land on a relevant page after clicking an ad? Does your landing page have strong conversion potential? Want practical tips and quick wins to improve your PPC results?
PPC advertising for search engines
We create and set up high-performing PPC campaigns for search engines, including Google Ads, Sklik, and Microsoft Ads. We manage real-time bidding and remarketing, and we also run advertising on Meta, TikTok, LinkedIn.
We’re a full-service agency—so we don’t focus on PPC alone. That means we can deliver the best possible results on the market, because we understand your business in context. Increasing profits isn’t just about PPC or SEO—it’s about the whole picture: your website, product, pricing, customer service, and more. Together, we’ll identify what’s holding your PPC campaigns back and fix the issues that prevent you from reaching their full potential.
We’ll bring only relevant customers who are genuinely interested in your product or service to your website.
We’ll launch your PPC campaigns within a few business days if everything is promptly approved by the client.
- We'll only bring relevant customers interested in your product or service to your site.
- We will launch your PPC ad within 5 business days.
- Pay per click.
We manage PPC not only in the Czech Republic, but also in other European countries such as: Slovakia, Germany, the UK, England, Austria, Switzerland, Poland, and France as well as on other continents - Asia, Africa, Americas and Australia.
We provide PPC advertising services throughout the Czech Republic, local PPC advertising for: Prague, Brno, Ostrava, Pilsen, Liberec, Olomouc, Ceske Budejovice, Hradec Kralove, Usti nad Labem, or Pardubice.
Not sure whether your PPC advertising is set up properly? We’ll prepare a free PPC audit for you. And if you want inspiration, take a look at how we increased PPC revenue in our case studies.
Why choose PPC Profits for PPC campaigns?
- We’ve specialized in PPC campaigns and performance marketing since 2007.
- You have unlimited and transparent account access.
- We keep you updated on campaign performance with ongoing communication and a monthly report.
Here's how to set up your PPC ads:
- We’ll create your advertising accounts if you don’t have them yet. If you already run PPC, we’ll start with an in-depth PPC audit.
- We’ll set up analytics tools (such as Google Analytics) so your campaign is fully transparent and the results are measurable.
- We’ll prepare a detailed keyword analysis for your business and compare key metrics (cost, search volume, competition) to recommend the keywords most likely to be profitable.
- We’ll write ads that speak to your customers. We’ll also review the ads with you, so you always have a clear overview.
- We’ll launch the ads in your ad accounts, connect everything with Google Analytics, and set up conversion tracking (orders) and remarketing.
- We’ll manage and continuously optimize your campaigns to reduce cost per click while increasing conversions (enquiries, e-shop sales, etc.).
SEO, linkbuilding
Want to be more visible in Google or Seznam search results and attract new customers? We’ve been working with SEO (search engine optimization) for over 18 years, so we know what truly moves the needle. We’ll run an SEO audit of your website, remove obstacles that block proper indexing, and fine-tune the on-page factors that influence your rankings. We can also help you improve your content and build quality backlinks. And because search is changing fast, our SEO approach also reflects the rise of AI tools and AI-driven search—so your content stays discoverable today and ready for what’s next.
We’ll evaluate your website’s SEO potential through a detailed SEO audit.
We’ll remove technical barriers that prevent proper indexing.
We’ll prepare a keyword analysis and use it to update, expand, or refine your website content.
We’ll handle link building to create a strong, trustworthy link profile for your website.
Why choose PPC Profits for SEO?
- We cover multiple online marketing channels, so we can naturally integrate SEO into your broader marketing strategy.
- We don’t promise what we can’t deliver. We’ll do everything to make your website more attractive to search engines, but as a responsible agency, we never guarantee specific rankings.
- We can help you with a specific SEO issue—or manage your SEO from A to Z.
- Our SEO approach also reflects the rise of AI tools and AI-driven search, so your content is built to stay visible as search continues to evolve.
- You can also trust us with PPC, email marketing, content creation, and social media management.
How do we proceed with search engine optimization?
- We’ll start with an SEO audit that reveals everything holding your website back—issues search engines dislike, or may even penalize.
- We’ll analyze your website code and technical setup, including factors that can make indexing harder for search engines (and today’s AI-driven search tools).
- We’ll run a keyword analysis to understand how potential customers actually search for your services or products—including the kinds of queries people increasingly ask through AI tools.
- Working with a copywriter, we’ll fine-tune your content so it’s clear, valuable, and easy for search engines and AI systems to understand and crawl.
- We’ll strengthen your authority by building a strong backlink profile, improving your trust and visibility in search.
CRO
You have a website, visitors are coming, but they’re not submitting forms, sending enquiries, or leaving their contact details? Then your site likely needs improvement from a conversion perspective. PPC Profits will help you fine-tune the key elements so you can reach your goals—while giving visitors a smoother experience that encourages them to engage and return.
- We use analytical tools to identify where friction or drop-off occurs.
- We run A/B tests to gather clear data on what your users actually prefer.
- We determine whether the issue lies in UX, copywriting, information architecture, or other elements.
- We help you implement the findings directly on your website.
Why choose PPC Profits for CRO?
- We work across multiple online marketing disciplines, so improving one element of your site won’t accidentally hurt another—such as connected ad campaigns or tracking setups.
- We’ll guide you patiently through the process of improving your site’s conversion potential so you understand why each change matters.
- We aim to choose solutions that deliver maximum impact with minimal cost.
- We continue evaluating conversion improvements over time and fine-tune your site based on real data.
How do we proceed with CRO?
- We analyze your website and available data (e.g., from Google Analytics) to identify where visitors drop off. Do they leave during a form submission? After searching for information they can’t find? Or before taking any meaningful action?
- Based on these findings, we create a step-by-step plan of prioritised adjustments to the website.
- During implementation, we test how visitors behave and select the winning variant—the one that generates more leads, enquiries, contact submissions, newsletter sign-ups, and overall engagement.
- You’ll be surprised how even small adjustments can dramatically improve conversion rates.
E-mailing
Do you want to stay in touch with customers after they leave your website? Do you want to inform them about new updates or send them regular newsletters? Then it’s time to launch email marketing. At PPC Profits, we’ll help you choose the right mailing software, segment your mailing list, and prepare a set of professional email templates.
- MailChimp, Ecomail, Leadhub or SmartEmailing? We’ll advise you on which platform fits your marketing goals.
- We’ll prepare the distribution strategy and creative, including a full set of templates.
- We’ll train your team to work with the email software.
- We evaluate the performance of email campaigns and refine the strategy based on actual data.
Why choose PPC Profits for e-mailing?
- We work across multiple online marketing disciplines, which allows us to connect email marketing with other channels effectively.
- If you don’t have your own email database, we’ll help you build one properly—without spamming recipients.
- We’ve tested and proven the methods for you, so we know what to send, how to send it, when to send it, and to whom—to maximize the impact of email campaigns.
- You can reach out to us anytime for quick consultations or adjustments.
How do we proceed with e-mailing?
- We will find out what goals you want to achieve by e-mailing, and we will select the appropriate software accordingly and devise a strategy.
- We will prepare templates of the most common types of shipments to match your visual identity.
- Set up mailings and evaluation.
- Setting basic functions does not end it. We will train your team in working with e-mailing software, help with e-mail copywriting and we will constantly bring you tips to improve the effectiveness of e-mailing campaigns from our practice.
Web development
Want to start an online business and need a strong online presentation for yourself or your company? Then it’s time to build your website. It’s also your business card—so make it count. At PPC Profits, we’ll create a modern and user-friendly website based on your needs—whether it’s a smaller WordPress site or a more demanding e-shop. And once it’s launched, we can also help you promote it effectively through PPC , SEO , e-mailing or product search engines .
5 reasons why PPC Profits will create the best website for you
- We’re not just web developers — we’re marketers. We’ll build a website that fits your online strategy and marketing mix.
- We’ll support both small and ambitious online projects — and we’ll adapt the pricing accordingly.
- We have a broad team of experienced designers, developers, UX specialists, and copywriters.
- We’ll choose the ideal platform for your website so you have as few concerns as possible, arrange suitable hosting, and provide training.
- Our web services don’t end with the launch — we’ll also help you bring quality traffic to your new website.
How does it work?
- We’ll begin by understanding the goals of your website and then recommend the ideal platform and creation process.
- Next, we’ll assemble the right experts for your project — designers, developers, UX specialists, and more — who will be fully dedicated to bringing your new site to life.
Pricing
The final price depends on your needs, current setup, company size, and a few other factors. Because every project is unique, our services and pricing are fully tailored. Get in touch and we’ll prepare a precise offer for you.
Campaigns for Facebook, Instagram (Meta)
We craft high-performing advertising strategies and take care of the complete execution of your Facebook and Instagram PPC campaigns—turning these platforms into powerful, profit-generating channels for your business. Running basic ads is easy. Building a system that consistently drives revenue is not. That’s where we come in. We’ve been specializing in Facebook advertising since 2008, when we launched our very first campaign.
- Over 6.8 million people actively use Facebook in the Czech Republic
- Advanced targeting by age, gender, education, location, and user interests
- Outstanding price-to-performance ratio
- Comprehensive, in-depth campaign analytics
Why choose PPC Profits for Facebook or Instagram (Meta) campaign
- We design smart, data-driven strategies that not only attract new followers but keep them genuinely engaged over time.
- We create compelling, scroll-stopping content for your Facebook pages that sparks interaction and helps build a vibrant, active community.
- With expert PPC management from PPC Profits, you can reduce your cost per follower by up to 71% within the first month.
- We’ve been running Facebook (Meta) campaigns since 2008, delivering hundreds of successful campaigns across a wide range of industries.
How do we advertise on Facebook and Instagram?
- We start with a detailed analysis of your product or service, your competition, and your target audience.
- Together, we align on the key campaign goals and performance metrics.
- We then set up and launch your campaigns with precision.
- From there, we continuously test, optimise, and refine—maximising results while reducing unnecessary spend.
- We regularly analyze campaign performance and use these insights to make data-driven adjustments that improve outcomes over time. Within Meta platforms, we can support objectives such as acquiring new customers, increasing brand awareness, driving website traffic, generating leads, boosting engagement, and running retargeting campaigns to re-engage existing audiences.
Content marketing
Think you don’t need content marketing? That could be a costly mistake. Today, content marketing is becoming an increasingly important part of SEO — and therefore your visibility in search engines as well. Let PPC Profits create high-quality, unique content tailored specifically to your brand. Content that provides real value to users, captures attention, and shows potential customers that you are here to help — not just sell to them.
5 reasons why PPC Profits will do you the best content marketing:
- We have been specializing in digital marketing since 2008, giving us extensive experience in creating content strategies tailored to different industries and business goals.
- We continuously monitor the latest industry trends and market developments to ensure your brand stays ahead of the competition.
- Our team consists of experienced content specialists who produce professional, relevant, and engaging articles designed to capture your audience’s attention.
- We combine high-quality copywriting with strong SEO expertise, optimizing every piece of content to improve your visibility in search engine results.
- All content is created exclusively for your brand. We do not copy or simply translate existing materials — every article is original, unique, and strategically developed to deliver value to your audience.
How does it work?
- At PPC Profits, we begin by analyzing your existing content and identifying opportunities for improvement. Rather than rewriting content unnecessarily, we focus on optimizing and refining materials that already perform well.
- Based on this analysis, we develop an effective content strategy tailored specifically to your business goals, target audience, and industry.
- We then assist with the complete implementation of the strategy — from creating new, high-quality articles to optimizing existing content so that everything aligns with your brand messaging, SEO objectives, and long-term marketing strategy.
Price list
The final price depends on the scope of services required and the complexity of the topic or industry.
For a customized quotation, please feel free to contact PPC Profits directly. We are happy to provide flexible solutions for businesses of all sizes, including small companies and sole traders.
Let’s talk about your business
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