Our collaboration with RLmont began in spring 2024 and continues successfully to this day. At the beginning, we advised on technical and content aspects of the website (web speed, titles, headlines, etc.) and set up the cookie bar. Then our main focus shifted to performance campaigns, where it remains.
The goal is to increase website traffic and reach companies across Europe looking for a partner in electrical installations and switchboard manufacturing.
RL mont Partner is a Czech-based company operating in several European countries, such as Germany, Austria, Belgium, France, and Poland. It specializes in electrical and photovoltaic installations, as well as in the design and manufacturing of switchboards. The company tailors its services to meet the specific needs of each local market.
In addition to implementations, it is increasingly focusing on servicing photovoltaics and battery storage systems and is also newly developing the distribution of heat pumps. Thanks to the combination of expertise, an experienced team, and flexibility, it can handle projects from smaller installations to large-scale industrial orders.
How did the collaboration with RL mont proceed?
The collaboration started in February 2024 with an analysis of needs and the target group. The defined audience was B2B industrial companies in the Czech Republic, Austria, and Germany.
As mentioned, the first step was to make the website SEO-compliant. After that, we moved on to performance campaigns.
As always, we began with keyword analysis to define the most effective campaign structure. The first targeted location was the Czech Republic. Here, we tested different tactics to find the most suitable approach.
We then applied the findings to the German and Austrian markets, which were added later.
Results
By adopting a highly focused and data-driven approach, we were able to deliver consistent, high-quality leads for RLMONT – despite operating in a challenging industrial B2B niche. The campaigns were built around precision search targeting, where each keyword was carefully selected and supported by an extensive list of negative keywords to eliminate irrelevant traffic. This ensured that every click had strong commercial intent and a high likelihood of conversion.
Our creative strategy complemented this precision. Instead of generic industry messaging, we developed tailored ad creatives that spoke directly to the pain points and priorities of decision-makers in the industrial electrical installation sector. This alignment between targeting and messaging significantly improved engagement rates and lead quality.
For one year, this approach generated more than 100 highly relevant leads and conversions, providing RLMONT with a steady pipeline of genuine business opportunities. The methodology proved equally effective in international markets. For campaigns targeting the DACH region, we replicated the precision search strategy while adapting creatives for local relevance, resulting in a consistent flow of qualified inquiries from German-speaking markets.
Plans for the future
- Expand our digital marketing presence into additional Western European markets.
- Introduce brand-oriented advertising formats to complement existing lead generation campaigns.
- Develop joint campaigns and collaborative initiatives with key suppliers to strengthen market reach.
What does our client say about us?
- Are you satisfied with our cooperation so far? Yes, we are very satisfied. The cooperation is smooth, professional, and brings measurable results in line with our expectations.
- What do you consider to be the greatest benefit of our cooperation? The greatest benefit is the stable supply of highly relevant inquiries from the Czech and foreign markets, which helps us expand our business opportunities and strengthen our position in Europe.
- Would you recommend our services to others? Yes, definitely. We would recommend your services to companies that want to grow internationally through effective digital marketing.
