Spidernewtech.com case study on Google Ads and Linkedin Ads

Our collaboration with Spidernewtech.com began in June 2025 with the aim of strengthening its international visibility and supporting growth in key foreign markets. We manage Google Ads and LinkedIn campaigns in English and Spanish for the client, targeting relevant audiences in the garden equipment sector. Through a combination of data-driven strategy, careful optimization, and language localization, we help the brand effectively reach new customers and business partners, strengthening its position in a competitive environment..

Spidernewtech.com is a Czech innovator in the field of autonomous mowers designed for demanding terrain. It was founded in 2022 as a joint venture between DVOŘÁK – svahové sekačky s.r.o., an established manufacturer of terrain mowers operating in more than 50 countries, and SMAUT Technology, s.r.o., a startup specializing in high-precision satellite navigation. Their main product is Spider Autonomous 2.0 – an autonomous mower equipped with GPS-RTK navigation, ideal for complex and sloping environments. The company provides service support not only from the Czech Republic, but also through partner branches in several European countries, including Austria, Germany, and Spain.

spidernewtech logo
spidernewtech.com

 

 

How our cooperation with Spidernewtech.com works

The client's goal is to increase their reach and number of followers on LinkedIn while systematically acquiring relevant B2B leads through Google Ads and LinkedIn campaigns. The emphasis is not only on volume but also on quality – that is, each lead should contain essential information such as the company name, purpose of the inquiry, and other specifications that will enable effective evaluation and subsequent work by the sales team. This approach ensures that marketing activities are not just about generating contacts, but actually support business growth and targeted partnership building.

Our collaboration with Spidernewtech.com is based on close communication and regular evaluation of campaign results. From the outset, we emphasize understanding the client's goals and translating them into specific marketing strategies. In practice, this means that we jointly define key markets, audiences, and expected benefits, on which we then build the structure and content of campaigns in Google Ads and LinkedIn. We manage campaigns in English and Spanish to reach customers and partners in multiple markets and tailor communication to their cultural and linguistic specifics.

As part of our collaboration, we continuously optimize campaigns based on data, test advertising formats, and evaluate the most effective combinations of keywords, texts, and visuals. The client regularly receives clear reports from us, in which we monitor the performance of individual activities and recommend further steps to improve results. Thanks to this systematic work, we are not only increasing the visibility of the Spidernewtech.com brand, but also promoting business opportunities and building long-term trust between the company and its customers.

What are the results of our collaboration?

What results have we achieved so far?

During the first month of cooperation, we achieved very significant growth in brand building on social networks. The number of followers of the company's LinkedIn profile increased by 500%, which significantly strengthened brand visibility and enabled more effective communication with the relevant B2B audience. This increase is the result of a combination of a well-thought-out content strategy, precise targeting, and the use of paid promotion, which was set up with the client's priorities and goals in mind.

In terms of generating demand, we are consistently bringing in dozens of high-quality international leads every month, both through paid traffic from Google Ads and LinkedIn Lead Ads. The key factor for success is consistent campaign optimization, which ensures not only quantity but, above all, the quality of the contacts brought in—each lead contains the information necessary for the sales team to work effectively. This significantly reduces the time needed for evaluation and increases the chances of successful conversion.

From a business perspective, our cooperation is reflected in increased conversions and revenue growth thanks to the influx of new relevant customers. At the same time, we are able to reduce PNO (cost of sales ratio) and ensure long-term sustainable campaign performance. Thanks to a combination of a data-driven approach, regular analytics, and systematic optimization, we have set up a marketing mix that supports the company's growth and contributes to its strengthening in international markets.

What are the results of our collaboration?

What are our plans for the future?

In the future, we plan to expand our campaigns to new foreign markets, particularly Germany, which is a strategically important region with high growth potential. We are preparing to localize the campaigns into German and set up detailed targeting for relevant segments of the local market. With this step, we want to build on our previous successes in other European countries and support the client in systematically building awareness and acquiring new business opportunities in the German-speaking environment.

At the same time, we will focus on B2B partner campaigns that will specifically target companies and institutions suitable for long-term cooperation. In this way, we want to help the client expand its network of strategic partners and thus strengthen its position in the international market. We will use a combination of LinkedIn campaigns and personalized formats that will enable direct contact with decision-makers in companies.

The next step is to automate lead processing, which will streamline the entire process from acquisition to follow-up. The implementation of smart tools and CRM integration will enable faster response times from the sales team, more accurate segmentation, and higher conversion rates. Automation will reduce the administrative burden and allow clients to focus more on the business itself and developing customer relationships, which will bring long-term growth and stability.

PPC advertising is important, but it is only one of many components of the entire e-commerce ecosystem. Sustainable growth and profitability require a comprehensive approach. We are ready to help you with this process and, if necessary, suggest further steps.

What our client says about us:

  • Are you satisfied with our cooperation so far? Yes, we are.

  • What do you see as the greatest benefit of our cooperation? Our collaboration with PPc Profits brings several strategic advantages, but the greatest benefit lies in the combination of deep market expertise and agile execution across both Google Ads and LinkedIn platforms. Their localized insights into the Spanish and UK digital landscapes allow us to tailor campaigns with precision—ensuring relevance, resonance, and results.

  • Additionally, their data-driven approach helps us:
  • Optimize ad spend for maximum ROI.
  • Rapidly test and refine messaging based on real-time performance.
  • Align our brand presence with platform-specific user behavior.
  • This partnership empowers us to scale our marketing efforts efficiently while maintaining the strategic oversight needed to grow our presence in key European markets.
  • Would you recommend our services to others? Of course, I already did.

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